LEAN Board of Directors, Chairman
PEER Program, U.S. Green Building Council
At GBCI, John Kelly leads the development of a sustainable electricity rating system and design guide modeled after LEED for buildings, called Performance Excellence in Electricity Renewal (PEER). Just as LEED improved the ability to compare the relative sustainability of buildings, PEER provides a common design, performance, and verification methodology for the electricity sector that scales to grids of all sizes.
Mr. Kelly worked with industry leaders for the past six years to research and create innovative approaches to building sustainable electricity system. This includes developing microgrid designs and prototypes that demonstrate the art-of-the-possible in terms of consumer requirements for cost-efficiency, conservation, environmental protection, and reliability.
Mr. Kelly provided consulting services to the electric and natural gas industries for 30 years; focusing the past decade on developing innovative sustainable energy plans and designs for cities, large multiuse developments, and commercial buildings. This included authoring numerous research papers on energy technology, electricity reliability, markets, pricing, smart grid cost/benefit and state policy reform best practices.
Mr. Kelly holds a B.S. in energy engineering and completed studies in electricity restructuring, and environmental engineering. He is a founder of the National Energy Center for Sustainable Communities () and is also one of the founders and past treasurer of the Midwest Energy Efficiency Alliance ().
He is the Chairman of LEAN Energy’s Board of Directors, and a beacon of knowledge.
To a large degree, John’s career path was guided by the fact that both his children have asthma, and are deeply affected by poor air quality. For decades he’s been working to create a more sustainable and cleaner energy system—really reducing the toxins and particulate matter in power emissions—by focusing on outcomes rather than technology.
LEAN Board of Directors, Treasurer
Former General Manager, South San Joaquin irrigation District and Board Member, The Utility Reform Network (Treasurer)
Before becoming SSJID General Manager in 2004, Jeff was a consultant on electric utility asset acquisitions, transmission permitting, and wind generation projects in the Pacific Northwest. Since 1982, he has been involved in the formation and expansion of six community-owned electric utilities and has managed water and electric utilities in California and Oregon. Jeff has served on the board of the Northwest Public Power Council, the Northwest Energy Coalition, the California-Oregon Transmission Project, the California Special Districts Risk Management Authority, and the American Samoa Power Authority.
Jeff currently serves as Treasurer of the Board for The Utility Reform Network (TURN). A graduate of California State University, Humboldt, Jeff is the recipient of American Public Power Association’s Hobart Award, the Northwest Energy Coalition’s Headwaters Award, and the California Public/Private Venture Council’s “Best and Brightest” award.
LEAN Marketing & Communications
Green Ideals Founder & Principal
Susan is a brand strategist and communication specialist who founded Green Ideals in 2004, as a full-service marketing agency solely focused on promoting the success of mission-driven companies. The firm’s experience in the field of Community Choice is expansive.
Relying on her foundational belief in the power of emotional communication, Susan and the Green Ideals staff have either led or consulted on the marketing efforts for most of the operational Community Choice programs in California—MCE, Sonoma Clean Power, CleanPowerSF, Peninsula Clean Energy, and Redwood Coast Energy Authority. Susan has also provided guidance to several other programs in developmental stages, as part of the LEAN Energy US contracted team.
Other recent clients include non-profit environmental groups, global recycling firms, electric vehicle associations and organic food producers; former clients include Fortune 100 consumer brands, technology, and service firms.
Susan has served two terms on the Board of Directors for Environmental Forum of Marin, a local non-profit that trains advocates for the natural environment. She holds a Bachelor of Arts degree in Humanities from the smallest and most extraordinarily liberal liberal arts college in the country, Shimer College.
She and the Green Ideals team assist LEAN on all aspects of messaging strategy and communication design. They also provide marketing expertise for some of LEAN’s CCA consulting clients. Her office and home use 100% renewable energy, provided by MCE.
Scott Blaising, Esq.
LEAN Regulatory Counsel
Principal, Braun Blaising Smith Wynne, P.C.
Scott has been involved in regulatory and legislative efforts to promote and implement competitive retail service options like CCA and community aggregation (a form of direct access service). He represented the San Joaquin Valley Power Authority (SJVPA), the first public agency in California to submit a CCA implementation plan, and he negotiated a settlement with Pacific Gas and Electric Company that includes a code of conduct governing PG&E’s marketing efforts against SJVPA’s CCA program. He was responsible for drafting various sections of SB 790, including the expanded definition of which public agencies may implement CCA programs, and for drafting new Public Utilities Code section 707, which provides guidance to the CPUC for establishment of a CCA code of conduct.
Scott serves as regulatory counsel for LEAN, as co-counsel for LEAN’s California CCA Regulatory Alliance (in the California Public Utilities Commission’s rulemaking on a CCA code of conduct), as regulatory counsel for the California Municipal Utilities Association, and as special counsel for numerous public agencies on energy matters.
LEAN Administrative and Operations Manager
A business consultant specializing in large and small business administration, event management and communications, Alison is a bona fide get-it-done human. She’s deeply experienced in project management and has worked in the fields of technology, finance, public relations and online retail. From e-newsletter and presentation materials creation, social media strategy, business office organization and the production of monthly financial reports, Alison has the uncanny ability to create order from chaos.
Alison holds a B. A. degree in Communications from the University of Southern California. She’s a proud customer of Marin Clean Energy—California’s first renewable energy CCA.
Oregon Project Manager
Alan is a serial entrepreneur with senior management, sales & marketing executive with over 30 years of experience. He has served as a CEO, President, General Manager and Founding Member for several Northwestern technology and renewable energy organizations. He specializes in developing alliances within and between the non-profit, for-profit, utility and government worlds.
A native Oregonian, he is a graduate of Marylhurst University and leads the consultancy Latitude45 Associates based in Portland.
LEAN Project Management Consultant
Vice Chair, Sonoma Clean Power
Mark Landman began his career as one of the first ten fire paramedics in Marin County in 1978, part of what was then a revolutionary improvement in public service provision.
Thirty-six years later, as Mayor of the City of Cotati, he helped bring forward an even more revolutionary improvement in public service provision when the Cotati City Council was the first to unanimously support CCA in Sonoma County.
Mark is a founding member of the Sonoma Clean Power Authority Board of Directors, where he has served as Vice-Chair and Chair. He also serves as Chair for the Sonoma County Mayors’ and Councilmembers’ Legislative Committee, Chair of the Russian River Watershed Association, as a director on the Sonoma County Transit Authority and the Regional Climate Protection Authority, as well as a commissioner on the Sonoma LAFCo.
The Power Bureau, LLC / Illinois Community Choice Aggregation Network (ICCAN)
With more than 20 years of experience in the energy commodity supply and energy efficiency markets, Mark assists organizations with energy planning, project evaluation, procurement processes and contract negotiations. His current work focuses on advising communities on municipal aggregation (through ICCAN) and organizations on energy and planning and procurement (through the Power Bureau). His experience through the electricity deregulation process in Illinois provides him with a long-range perspective on positioning, risk management and opportunity development.
Prior to his work with The Power Bureau and ICCAN, Mark served as the first Director of the Illinois Power Agency where he secured electricity supply on behalf of approximately 4.7 million residential and small commercial ratepayer accounts serviced by Commonwealth Edison and Ameren Illinois. During his tenure, the Agency not only established the hedging and procurement processes to secure energy, capacity and transmission for ratepayers; but also reviewed and negotiated agreements around a series of alternative generation projects ranging from renewable (such as wind and solar), to energy efficiency and demand response assets, to clean coal projects including FutureGen, Tensaska, Chicago Clean Energy, and Power Holdings.
Mark created one of the largest utility aggregations (natural gas and electricity) for the State of Illinois during his time at the University of Illinois where he managed purchasing on behalf of 27 state agencies and 12 municipalities. Prior to his University work, he developed energy efficiency and power generation projects for federal clients on behalf of Nicor.
Mark maintains research positions at both the Illinois Institute of Technology and Argonne National Lab, and serves as an instructor at the University of Illinois at Chicago Masters of Energy Engineering program.